I’m a Media Buyer and Digital Marketing Consultant with over 15 years of experience helping brands grow through performance-driven strategies across Latin America and the United States. I hold a Bachelor’s Degree in Advertising and Institutional Communication from the Universidad Católica Argentina (UCA). Since 2010, I’ve been working exclusively in the digital ecosystem, with a strong focus on paid media, acquisition strategies, and measurable business results. My approach combines strategic thinking, hands-on execution, and continuous optimization to turn ad spend into sustainable growth.
Freelance
Coderhouse School
Newlink Group
Roche Laboratories
Ford Motor Argentina
Burson-Marsteller (BCW)
emBlue Marketing Cloud
Common Sense
Throughout my entire career, my work has been deeply rooted in the digital ecosystem. From the early days of online advertising to today’s performance-driven landscape, I’ve continuously refined my expertise across platforms, tools, and technologies. This hands-on evolution has allowed me to stay ahead of changes in media buying, audience behavior, and measurement. Today, I actively integrate AI-powered tools and automation to enhance strategy, optimization, and scalability—working smarter, faster, and with even greater impact.
Coderhouse
Coderhouse
University of Buenos Aires
Pontifical Catholic University of Argentina (UCA)
I work across leading digital advertising, analytics, and marketing platforms, leveraging a hands-on, performance-driven approach. My expertise includes campaign strategy, execution, optimization, and measurement across the full digital funnel, with a strong focus on data, automation, and continuous improvement.
I help brands grow through data-driven paid media strategies focused on acquisition, leads, and sales. I manage and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads, continuously improving performance metrics such as CPC, CPA, and ROAS to maximize return on ad spend.
I design and implement marketing automation workflows that nurture leads and improve conversion rates. Through email automation, segmentation, and behavioral triggers, I help businesses communicate more effectively, save time, and build long-term relationships with their audiences.
I support businesses in improving their organic visibility through SEO strategies enhanced by AI-powered tools. I specialize in local SEO for restaurants, hotels, retail stores, clinics, and brick-and-mortar businesses, optimizing Google Business Profiles, local keywords, and on-site content to drive high-intent traffic and real-world visits.
I help brands define and develop a strong, consistent identity across digital channels. From brand positioning and messaging to visual guidelines, I create foundations that build credibility, recognition, and trust—aligned with business objectives and audience expectations.
I develop conversion-focused websites that combine clean design, clear messaging, and performance best practices. My approach prioritizes user experience, SEO structure, and scalability, ensuring each website supports marketing efforts and business growth.
Hello, I’m Marian Videla, media buyer and digital marketing consultant based in Málaga.
© 2026 Marian Videla, All Rights Reserved.
